Moving mountains

Tell us it can’t be done…

And we’ll find a new way to do it.

Leslie’s team at Harley-Davidson Motor Company^© led the way to attract new audiences. From product offerings that exceeded forecasts and a website redesign that boosted visits by 200%, they inspired new riders and fulfilled dreams.

At Trek Bicycles^©, her insights helped to increase social interactions by 500% and lead capture at events by 3500%. Bike sales went up, and so did the fitness levels of riders, and their families.

In inspiring speaker, Leslie motivates audiences with lively stories and proven marketing case studies. She’s presented twice at the annual Marketing to Women conference, the 2014 Triathlon Business International Annual Conference and many other events in her 25-year career.

Career | Drive | Giving Back

Leslie is adept at developing creative solutions to marketing challenges. Her projects were always well thought out, efficient and targeted to achieve results.

http://queerslo.com/events/tag/slo-gala/ Jon Flickinger,
Sr. V.P., Retired
Harley-Davidson

Career

After three years of retail marketing at a dealership, Leslie started her corporate career with Harley-Davidson Motor Company^©. The next 12 years taught her the dynamic power of branding and consumer engagement.

A decade after developing PR plans, managing consumer and press events, and editing two magazines, Leslie became the Women’s Segment Lead, a position she lobbied to create. Her talented team increased sales by integrating advertising, PR, website, email, social, event, and retail experiences.

In 2010, she moved from motor to pedal at Trek Bicycles^©, where she managed global marketing for Town and Women’s Specific Design^© (WSD) bicycles and accessories.

Her team increased road bicycle sales by 8%, generated 100,000 consumer leads in 2012 and spurred a 500% Trek Women^© Facebook growth with targeted social media.

Drive

Walking at 8 months and riding a bike at 4 years old, Leslie never slowed down, except to wipe off the dirt from her skinned knees.

Her parents encouraged her to love learning, which motivated her to earn a B.A. in Journalism, M.A. in Italian and an M.B.A. in Global Business.

Living in Scotland, Italy and Tanzania taught Leslie the importance of relationships and communication. She’s explored most of the U.S., hiking and biking trails from mountain to sea.

A former Ironman triathlete, Leslie enjoys sharing her love of outdoor activities with friends.

Giving Back

During her 5-month volunteer experience in Tanzania, Africa, Leslie taught music at a primary school, and then helped a non-profit market their Mt. Kilimanjaro fundraising climbs. She raised $7,200 for the orphanage with her climb.

She has volunteered with Girls on the Run, Outdoor Industry Women’s Coalition, Gabriel House women’s services and the Samaritan House. She is a mentor with the Leeds MBA Program at CU Boulder.

I watched how Leslie spearheaded the development of Harley- Davidson’s Women’s Outreach efforts, which gave the company a significant advantage over other manufacturers.