Strategic marketing saves money

Rutigliano Prevish Marketing helps companies Discover, Define, Pursue and Sell to new customers.

We can provide an analysis of your current marketing initiatives, then advise how to create experiences that attract life-long customers who share brand love with friends and family.

If you need an inspiring speaker for an event, Leslie motivates audiences with lively stories and proven marketing case studies. Comfortable with audiences from 50 to 5,000, Leslie has presented twice at the Marketing to Women conference, as well as speaking at the 2014 Triathlon Business International Annual Conference, 2015 Utah Governor’s Outdoor Recreation Summit and many other events in her 25+ year career.

Marketing to Women | Social/Email/Web | PR | Events | Content Creation

Marketing to Women

Women control 85% of household purchases and represent 60% of college graduates, which means the female buying power will continue to rise. Are you reaching them?

We will help you discover why, and how, your female customer buys. We can also train sales staff to make sure she does not walk out empty-handed.

Leslie’s team at Harley-Davidson^© worked on more than a dozen initiatives, including Garage Party Events^©, non-intimidating parties at dealers. During one campaign, we drove more than 25,000 women to dealers in one month. Many learned to ride, bought motorcycles and accessories, and shared their experiences with friends and family members.

Social/Email/Web

Strategically connecting your social, email and website strategies and messages will increase customer engagement and sales.

At Trek Bicycles^©, Leslie increased Facebook interactions from 5,000 to 50,000 in two years with a targeted social media plan. The Trek Women email series spurred engagement by providing tips, inspiration and rewards.

Working with a talented team at Trek, she updated the women’s website section with engaging content and inspiring images, improving organic search by 25% in the first few months. Road sales increased 8% in 2011 through her team’s integrated marketing efforts.

Public Relations

PR = free advertising. Simple as that. But it’s not so simple getting the media to cover you, especially when they are bombarded with emails each day.

With national and local media experience, we understand what kind of stories pique their interest and what types of photos are published. We can tailor a press release with your brand messages and use examples to show how your product helps people live a healthier, more fulfilling, life.

When they contact you, we’ll make sure you’re prepared with media training on your key messages.

Events

Sponsoring events can bring in new customers and increase sales, if you use the right strategies. Under Leslie’s direction, Trek Women^© generated more than 100,000 consumer leads from 2012 sponsorships, up from 500 in 2010.

Communicating with participants before, during and after an event is key, and tracking results is mandatory. We can also help you understand if your influence caused them to take action by visiting a retail location and making a purchase.

Content-Marketing-for-Small-Businesses-SMB

Content Creation

Social, email, website and press release copy need to have consistent messages tailored to each unique audience.

With more than two decades of writing experience, Leslie has put her journalism degree to good use. She’s been the editor of two magazines, including one with a global distribution of 1 million.